Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. Its cheap and low quality but wholly drinkable. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. The Luxco distillery is located in Louisville, Kentucky. According to Lux Row Distillers, the new bottle includes an embossed rounded shoulder as well as new front and back labels. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Some Texas units mingled Comanche war whoops into their version of the yell. Below are frequently asked questions regarding Rebel Yell and Rebel Bourbon. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Sharp. Good one. Vanilla, oak, dark fruits, a hint of cinnamon, citrus and notes of cocoa powder. Well see if this changes soon now that Lux row Distillers hits the four year mark. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. For the purists. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. As I got older and became someone who writes about and thinks about theme parks, I did find the name a little odd for an amusement attraction given the history it was tied to. In fact, Im kind of disappointed. Rebel Yell is the name of a brand of bourbon whiskey made in Kentucky. who-ey!' It paragons description, that yell! Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. Especially for those of us from the south. Did it hurt your feelings too? Must go buy out the shelf of Yells now!!! They asked him for a demonstration of the rebel yell, but he refused on the grounds that it could only be done "at a run", and couldn't be done anyway with "a mouth full of false teeth and a stomach full of food". The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. Give me a break! They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Rebel yell is a bourbon that is made in Kentucky, and it is known for its high quality and smooth taste. Virginia Bourbon is described as being Kentucky Owls rarest and longest-aged expression to date, and Barrell Craft Spirits was awarded Best Bourbon twice at the San Francisco World Spirits Competition. Rebel Yell isgrowing even faster, up 19.2% over the past12 months*. Yet, it is a wheated bourbon originally created by the Stitzel-Weller Distilling Co. which means it shares an origin story with the unicorn brand Pappy Van Winkle. I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Weller. Though hardly a definitive description, having been published some 70 years after the war ended, Margaret Mitchell's classic Civil War novel Gone with the Wind has a character giving the yell sounding as a "yee-aay-eee" upon hearing the war had started. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. The people that rebelled against the United States because they thought they should be able to own people are bad. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. And its got a bit of an edge, thanks to the addition of the Confederate flag. NDPs dont often disclose the source whiskey for their brands. On DailyDrinker.com, Rebel Kentucky Straight Bourbon Whiskey is rated an average of 6.7/10, making it an excellent buy. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. Please check your entries and try again. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Rebel Yell is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. In 2019 Rebel Yell began rebranding. There are about 24,000 bottles in this year's batch. Maybe next time I'll have to make my sarcasm more evident!!! Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. "Who Whipped Whom? Yes. There is some debate on whether or not rebel yell and rebel bourbon are the same, but many people believe that they are. Rebel Yell Single Barrel 2017 Release. After that I casually asked at a few others stores and apparently it's the same all over town. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). When compared to other whiskeys, a few drops of Bourbon can be perceived as being a little hot in a glass or a bucket. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. From there, most bourbons will contain malted barley, and rye. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Rebel Yells new packaging, innovation and, and spirit to this time-honored brand, as well, as the opportunity to speak to an entirely. There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. Perhaps as a result, availability is limited, and prices may vary. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago This change is still being implemented on retail shelves. The companys brand was acquired by the David Sherman Corporation and renamed asLuxco in 1999. Lets take a look at how much a bottle of Rebel Bourbon will cost you. I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com Wheat often takes a back seat, especially now with the resurgence of rye whiskey and high rye bourbon, such as Breckenridge Bourbon. I understand the outrage to the overarching politically correct trend, but I feel that its misplaced this time. Confederate Defeat Re-examined". It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. In comparison to Kentucky Deluxe, its definitely better but 2-3x the price. Once I became more conscious of the significance of the name, I did find it awkward. Weller & Sons until it merged with the Stitzel distillery company which was founded around 1872. I was in the first graduating class of a new high school in the far south end of town. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. Composition: 68% corn, 20% wheat, 12% barley Aged: 10 years in virgin American white oak. Rebel yell refers to a war cry of the confederates. The yell has also been described as similar to Native American cries. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. It wont be undone but it was a mistake to change the name of an icon! The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. To me it was just a name given to a coaster, devoid of any historical or political significance. The reason is because it is cheap and good enough. The 10 yr is rebranded on the desktop site. Four Roses Bourbon (1L) $34.11 (100cl, 40%) Tasting Note by The Chaps at Master of Malt Now that weve covered the basics, its time to get into the real reason you are here. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Im sure theyll be hitting the clearance rack soon. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. Other wheated bourbon brands produced by the Stitzel-Weller distillery: "Mouth" (taste): A big, round body with a palette that directly follows the nose honey, butter and just a hint of dark fruit (plums, raisins). The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Yep, they did. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. Awww poor baby. In 2016, construction on the brand new Lux Row Distillery was begun. For the Trailblazers. The "Rebel Yell" brand was created at Stitzel-Weller in the 1930s (with the idea of distilling it in limited batches for exclusive distribution in the Southern United States). Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. Lets pour ourselves a glass and find out. BrokeCal, It was just a name. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. The flavors are going to be standard, the mouthfeel will be thin, and a cheap alcohol taste will come with it. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". While the connection to the Civil War was obvious, the name never bothered me. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Is Rebel Bourbon the Same as Rebel Yell? Distillery: Lux Row (likely sourced from Heaven Hill) Type & Region: Bourbon, Kentucky, USA. Founder of CoasterCritic.com. I for one am glad they did. The finish, meanwhile, was eerily reminiscent of white dog, peppery, and again syrupy as it was on the nose. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Rebel Bourbon has a mash bill of 68 percent corn, 20 percent wheat and 12 percent malted barley. Nothing about this bourbon, from a taste perspective, makes me want to willingly choose to buy a bottle. Caving in to such ridiculousness. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. Rebel Bourbon is a decent intro into wheated bourbon, however. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. First Name Last Name Email Zip Code Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. With the rye segment up 23.3% thereis no better time to launch this new variant*. Battle cry used by Confederate soldiers during the American Civil War, George A. Root's article "The First Day's Battle at Hickory PointFrom the Diary and Reminiscences of Samuel James Reader [, Civil War Veterans Come Alive in Audio and Video Recordings, Actual recording of a rebel yell, performed by a veteran in 1935, Rare Footage of Civil War Veterans Doing the Rebel Yell, Civil war veteran soldier footage taken between 1913 and 1938, https://en.wikipedia.org/w/index.php?title=Rebel_yell&oldid=1138610925, Cultural history of the American Civil War, Creative Commons Attribution-ShareAlike License 3.0, An approximation of the yell can be heard in the 1951 film. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." NOTHING was wrong with its name! Tons of bottles out though. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. Rebel Yell was a term that represented the confederate army, so they changed things up to market to a larger consumer base. My favorite coasters are B&M hypers and gigas. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. So OK, change the name. Privacy Policy. What does it taste like? Katelyn is a freelance writer in Portland, Oregon. The original time-honored recipe is steeped in charred oak barrels for ten years to produce a unique flavor profile. It's those quiet rebels you really have to worry about. In an instant every voice with one accord vigorously shouted the 'Rebel yell,' which was so often heard on the field of battle. Their most well-known brand might be Everclear, which is a high-proof neutral grain spirit made from corn. The overall effect on the palate is brief and minimal, and the taste has no unique profile. 6, a bourbon blend consisting of three primary bourbons aged for varying periods of time is unique. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. Each costs about $27 for a 750mL bottle. Waitis that name potentially offensive? This price point places Rebel whiskey in the low end of the standard segment. Its not difficult. I live in Alaska, by the way. However, Rebel has more functionality as its much better in other mixed drinks and by itself. "Rebel Yell will always be Rebel Yell. 17. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. . Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. Dont sleep on this wheated bourbon with Stitzel-Weller lineage. Use of the "Southern war cry" precedes the Civil War. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. As this article mentioned the rebel yell is not an offensive name. Theres a couple things to expect from a bottom shelf whiskey. Edit: Watching this yo-yo up and down has been hilarious. Quick everyone buy up the Rebel Yell bottlings before they are gone! Theres something about the rebel yell bourbon confederate flag that just screams bad boy. Its the perfect drink for those who like to live on the wild side. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. As a note, we compare prices from various Total Wine locations across the US. Alcohol on the plane: how much can you drink on long flights? The Confederate yell was intended to help control fear. Anecdotes from former Union soldiers described the yell with reference to "a peculiar corkscrew sensation that went up your spine when you heard it" along with the comment that "if you claim you heard it and weren't scared that means you never heard it". Has something happened to them, or is my state just not able to get it anymore. Its got a strong, bold flavor thats not for the faint of heart. In 1999, the brand made its way to the portfolio of the David Sherman Corporation rebranded as Luxco in 2006. and our Rebel Yell is way better name than Racer75. [2] One description says it was a cross between an "Indian whoop and wolf-howl". One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Many Van Winkle fans have also embarked to find old bottles of Old Fitzgerald, Weller, and Rebel Yell so they can try some whiskey distilled when Pappy was running the business. The company was eventually dissolved, and production ceased in the early 2000s. Product Description. The brand was likely named after the Confederate battle cry, which was popular during the Civil War. We talk about bourbon, rye, or any American whiskey here (yes, even Jack). Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. The Kentucky bourbon brand has unveiled a hip new look that reinforces the brands rebellious spirit and elevates the brands look, bridging the gap between its proud heritage and modern tastes, according to recent news from Luxco, the brands owner. That was the only ride from when the park opened that had never changed and now this I guess we will start going to Bush Gardens from now on! And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. I guess Billy Idol needs to rerecord "Rebel Yell." Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. It is often enjoyed neat or on the rocks. I have seen Father, ordinarily a model of reserve and dignity, leap up in the Metropolitan Opera House and let loose that piercing yell.". Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. With these changes also brought about a hike in the price. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. I'm not sure why Rebel is less offensive than Rebel Yell. Rebel Yell whiskey is produced by Luxco. Leave a comment below. Interesting was in Lux Row today and not one mention of it. People who don't think it tastes very good refer to it as Rebel Scum. The park did what they thought was best. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. At last it grew too dark to fight. Weller. The whiskey is made from a mash bill of corn, rye, and barley. Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. Rebel Whiskey is owned by Luxco, but the whiskey is distilled at Heaven Hill Distillery. ago The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. The new Rebel Yell look (image via Luxco). WorldSeries2021 6 mo. By 1984, Rebel Yell was distributed nationally. I dont remember ever seeing any historical theming or educational features. Shame on KD. Civil War soldiers, upon hearing the yell from afar, would quip that it was either "Jackson, or a rabbit", suggesting a similarity between the sound of the yell and a rabbit's scream. Full stop. Need to know: A 100-proof, 10 year old wheater, this is the latest release from Rebel Yell's Single Barrel line. But I wouldnt protest the park or refuse to ever return there again, thats an overly extreme reaction. Billy Idol's song "Rebel Yell" was named after the whisky. I have no idea how long ago I got the bottle, but at least this dates it to at least two years, though I know I got it well before the pandemic. The film version, by contrast, has the yell sounding as a high-pitched "yay-hoo" repeated several times in rapid succession. Rebel Yell has now beenrefashioned for a new generation of bourbondrinkers to enjoy. Rebel Yell Launches New Look for Brand Lineup | Kentucky Bourbon Trail Download the Kentucky Bourbon Trail Distillery Map Download Now Join Our Newsletter Mailing List Fields marked with an * are required First Name * Last Name * Email * If you are a human seeing this field, please leave it empty. While Rebel Yell Bourbon was sourced at Heaven Hill Distillery for the last couple decades, Luxco opened their own distillery in 2018.
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